Schedule
Mon-Wed, 9:40 AM - 11:10 AM (1/11/2016 - 1/12/2016) Location: MAIN GC 204
Mon-Wed, 9:40 AM - 11:10 AM (1/11/2016 - 5/6/2016) Location: MAIN GC 206
Description
An introduction to the basic marketing theories and practices used to create and build profitable business relationships. These include analyses of marketing planning, segmentation, consumer behavior, product policies, pricing, promotion, and channels of distribution strategies. The course emphasizes the application of these concepts in a socially responsible environment, in addition to including the use of marketing technology in a digital age. Prerequisite: Sophomore status or above.. Offered spring semester.