Schedule
Mon-Wed, 2:10 PM - 3:40 PM (8/23/2010 - 12/21/2010) Location: MAIN S 315
Mon-Wed, 2:10 PM - 3:40 PM (8/23/2010 - 8/25/2010) Location: MAIN S 303
Description
An introduction to the theories and principles of advertising with a focus on current practice in advertising agencies. Topics include advertising foundations, planning and strategy, advertising media, advertising campaign strategy and an evaluation of commercials (print, television, radio, and Internet). Prerequisite: BUS 0350. Offered spring.