Description
This course presents the scope and challenges of marketing goods and services in foreign markets. Cultural, legal, political, geographic, technological, and economic (standard of living) influences on international marketing will be discussed. This course also covers establishing markets, market research, distribution channels, export processes, and marketing strategies. Students are expected to assimilate this new knowledge in analyzing international marketing management problems, techniques, and strategies necessary to incorporate and apply "the marketing concept" into the framework of the global marketplace.