Description
From this course students gain an understanding of the effects of the nonmarket environment on managerial strategy and decision-making in business. Students recognize nonmarket environments characterized by the political, social and legal context in which a business is rooted, and examine the relationship between effective management and social responsibility. While the course is viewed from the decision-making perspective of business managers, not of government or the public, it is equally relevant to students whose interests are more closely aligned to the public sector and nonprofit management. This case-based course addresses issues associated with environmental protection, health care, social responsibility, and international management.