CONSUMER BEHAVIOR (BUS 0419)
Term: 2010-2011 Spring
Faculty
There is not currently a faculty member for this course
Description
This course explores the many facets of consumer behavior. Participants will be exposed to and gain an understanding of the differing internal and external influences impacting consumer behavior. Course topics will focus on the following issues: consumers as individuals and decision-makers; social class and income levels; cultures and sub-cultures (religious, age, ethnic and race); personality traits and value systems and consumer sentiment post 9/11/01.