COMPETING IN A GLOBAL MARKET (MBA 6700)
Term: 2017-2018 Fall
Faculty
There is not currently a faculty member for this course
Schedule
Mon, 6:00 PM - 10:00 PM (10/16/2017 - 12/11/2017) Location: MAIN GC 204
Description
Building on the Marketing Theory and Data Analysis courses, students examine the types of decisions that marketing managers make when developing foreign markets. Various economic, political, and legal dimensions of the world will be related to the global marketplace. Special emphasis is placed on how business processes are conducted and how to develop global marketing strategies. (Pre-requisites include MBA 6651 Marketing Theory and Data Analysis).