Description
BRANDING AND SOCIAL MEDIA FOR ENTREPRENEURS
This course explores the ways in which entrepreneurs use social media to influence a brand. Using a mix of discussion, lecture, analytical writing, and engagement with social media products, this course allows students to practice positioning a business, reaching the public via the web, using social media activity to help shape a brand, using social media and brand-related terms, identifying the factors affecting a business’s choice in social media use, and connecting real-world networking to social media activity and branding. Course work includes analyzing the social media activities of other brands, identifying ideas from experts in the field, and using evidence to make intelligent decisions about social media and entrepreneurial endeavors.